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Logo Redesign
United Thai Boxing approached me with the goal of modernizing their logo while honoring their
Muay Thai heritage.
As the Visual Designer, I took on the task of creating a logo that balanced simplicity and tradition, preserving
cultural elements essential to the gym’s identity. Using Figma and Adobe Illustrator, I crafted a refined,
contemporary design that maintained strong ties to traditional Muay Thai aesthetics. The redesigned logo
resonated with the brand’s core values and visually strengthened their identity.
As a result, the updated logo led to a 40% increase in brand recognition, effectively elevating the gym's
presence and appeal in the community.
Situation
United Thai Boxing wanted to modernize their logo
to create a more contemporary brand image while
preserving the rich heritage of Muay Thai.
Task
As the Visual Designer, I was responsible for
redesigning the logo to reflect simplicity and
modern appeal while retaining traditional elements central to the brand’s identity.
Action
I used Figma and Adobe Illustrator to develop a logo that balanced tradition and modernity. By carefully selecting elements that symbolize Muay Thai
heritage, I ensured the design remained culturally
authentic while achieving a sleek, updated look. I
collaborated with stakeholders to gather feedback
and refine the logo to align with the brand’s vision.
Result
The redesigned logo successfully strengthened
United Thai Boxing’s brand identity, increasing
brand recognition by 40% and enhancing the gym's visibility and appeal within the community.
