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Digital Catalogue Redesign
Coils to Locs required a refreshed digital catalog to showcase their new wig styles in an intuitive, visually
engaging format that would simplify online navigation and enhance the overall client experience.
As the UX Designer, I took charge of the redesign, ensuring that the catalog was easy for
customers to browse and understand.
Using Figma and Adobe XD, I crafted an interactive, user-friendly layout that organized product
information clearly and attractively.
I collaborated closely with the client through multiple review sessions to align the design with their brand vision
and assisted with packaging design to maintain consistency across digital and physical elements.
The result was a redesigned catalog that improved product presentation and created a seamless
browsing experience, ultimately boosting user engagement by 15% and reinforcing the brand’s online presence.
Situation
Coils to Locs needed a refreshed digital catalog to
showcase new wig styles. The goal was to create a more intuitive, visually appealing catalog that would improve online navigation and enhance the client
experience.
Task
As the UX Designer, I was responsible for leading
the redesign of the digital catalog, ensuring it was
easy for customers to explore and understand. This
included organizing product information effectively and making the catalog visually engaging.
Action
I utilized Figma and Adobe XD to design an interactive, user-friendly layout. I worked closely with the
client, conducting multiple review sessions to refine the design and ensure it aligned with their brand
vision. I also contributed to the packaging design,
ensuring consistency across digital and physical
product representations.
Result
The redesigned catalog improved the presentation of Coils to Locs’ products and created a smoother
browsing experience. The enhanced design led to a 15% increase in user engagement, demonstrating
the impact of a thoughtful, user-centered approach.
